Every engagement starts with understanding what your data says about your business. From there, you pick the option that fits your situation, your budget, and your appetite for change.
There is no required sequence. Any option can lead to any other.
Most publishers find me through a free gap assessment or a direct conversation. I look at your publicly visible data (content, audience signals, commercial footprint) and tell you what I can see from the outside. If there’s something worth digging into with your internal data, I’ll tell you what it would cost. If there isn’t, I’ll tell you that too.
Take the free gap assessment →From £2,500 per title, depending on platforms & data available. Delivered in 2 weeks.
I get access to your internal data (CRM, email platform, event systems, ad server) and deliver a board-ready intelligence report. Full audience composition analysis, content performance breakdown, system integration map, and prioritised recommendations.
This is the full version of what you see in the gap assessment. Instead of public data, I’m inside your systems, looking at the real numbers.
If the report doesn’t surface anything you didn’t already know, I’ll refund half the fee. The other half covers the time inside your data, which is yours to keep either way.
You grant read-only access to your key systems
I spend 1 to 2 weeks inside the data
You get a written report you can take to your leadership team or put in front of sponsors
Which categories and topics drive commercial results vs. dead space. Where to publish more, where to stop.
The pattern behind your top performers. What your best articles have in common, and a formula your team can use to spot the next one.
Seniority, function, company, engagement by segment. The audience your commercial team doesn’t know they have.
The commercial story your sales team doesn’t have yet. With data, not media pack claims.
Prioritised actions for each team, ranked by impact. Plus where to focus audience growth based on who actually engages.
Some publishers buy reports quarterly and never need anything else. Others read the findings and decide to fix everything. Both are fine.
Book a call to discussFix what the report found
8–12 weeks depending on the state of the data.
A fixed engagement where I connect your systems, unify your data, and build the reporting and automations your commercial team needs. I work inside your existing tools. Your team’s daily workflow doesn’t change.
Every contact segmented. Subscribers, event attendees, sponsor contacts, competitors, prospects, decision-makers. Fields populated so your commercial team can answer any audience question.
CRM to email platform. Deals to invoicing. Campaigns to reporting. Data flows automatically. No more copying between systems.
The 3 to 5 workflows eating the most time, automated. Not with new tools your team has to learn. With workflows that run alongside what you already use.
Audience composition by segment. Engagement quality by campaign. Sponsor performance over time. Reports that answer questions before sponsors ask them.
Full documentation, SOPs, and training sessions with your team. Plus a 30-day support window after handoff.
The systems keep running after handoff. Automations, dashboards, and reporting carry on without me. Everything built is yours. If you want ongoing support, we talk about an embedded arrangement. No pressure.
Book a call to scope itLong-term
Ongoing, month-to-month after the initial period.
A long-term partnership where I become part of the team. Not just maintaining what exists, but changing how your business uses data.
Replace expensive platforms you’re underusing with purpose-built tools that do exactly what your team needs, and nothing you’re paying for but never touch.
The 5–10 workflows eating your team’s week (data entry, report building, list pulling, reconciliation), automated so your people do the work they were hired to do.
Editorial, commercial, events, marketing. All working from the same data, the same definitions, the same numbers. No more “my spreadsheet says something different.”
Make your publishing business AI and data-ready. Not because it’s trendy, but because the data infrastructure finally supports it.
A junior data or ops hire costs £35,000 to £45,000 a year plus NI, pension, and management time. It takes them 6 months to understand your business. I cost less and I’m productive in weeks.
Separate product line
I run content syndication campaigns and deliver qualified leads to your sponsors. This is a standalone product. You don’t need to be a data operations client to use it.
You tell me the audience criteria: industry, geography, job titles, seniority
We agree on lead volume and cost per lead before the campaign starts
I deliver the leads. You mark them up and deliver to sponsors.
Agreed upfront. No surprises.
If a lead doesn’t meet the criteria, it gets replaced.
You buy at one price, sell to sponsors at a higher one. The margin is yours.
6,500+ qualified leads delivered across technology and retail sectors in 12 months. £500,000+ in additional sponsor revenue generated.
30 minutes. I’ll ask about your biggest data frustration and walk you through a real intelligence report. No pitch deck.
Exact cost, before you commit. No “it depends” without a number. You’ll know what you’re paying and what you’re getting.
No follow-up sequence. No pressure. If it’s not a fit, I’ll say so.
Yes. Any option can lead to any other. A report client can move to a project. An embedded client can scale back to quarterly reports. There is no fixed path.
Intelligence reports start from £2,500 per title, depending on the number of platforms and data available. Projects are scoped after the report. I’ll give you the exact cost on our first call, before you commit to anything.
HubSpot, Salesforce, Marketo, Mailchimp, Beehiiv, Bloomreach, Airtable, and most CRM, ESP, and event platforms. I work inside your existing tools. No new platforms to learn.
Read-only access to your main systems. Plus 45 minutes a week with someone who knows how things work internally. That’s it. I do the heavy lifting.
I’m not replacing them. I’m connecting the systems they set up and making the data usable for your commercial team. Most CRM consultants configure the tool. I make the data inside it work.
Yes. I’m UK-based, relocating to Toronto in mid-2026. North American and European publishers are a natural fit.