Last quarter, a sponsor asked your team who engaged with their content. It took three days and two spreadsheets to answer. By then, they'd already started talking to LinkedIn. That's what misalignment costs.
For B2B publishers and media operators with sponsor revenue and a team of 5 to 50.
12 years
in B2B publishing ops: retail, luxury travel, life science
108,000+
contacts unified for one publisher
6,500+
qualified leads delivered
£500K+
sponsor revenue generated
Not "logistics professionals" or "retail executives." Their seniority, their function, the companies they work at. When a sponsor asks "how many directors saw my content?", can you answer without guessing?
Not page views. Which articles make readers come back? Which categories are pulling their weight and which are dead space? If your top 10% of articles carry 50% of your traffic, you need to know which 10%.
"We have 19,000 readers" is a media listing. "We reached 2,400 director-level professionals who engaged with materials handling content" wins the renewal. Can you make that second statement today?
CRM, email platform, event data, ad server, invoicing. If a sponsor contact who attended your event, opened your newsletter, and clicked on a competitor's content exists as three separate records in three separate systems, you can't see them. Neither can your commercial team.
If sponsor reports take your team hours to compile from three different systems, that's time they're not spending on renewals. And the sponsor can tell the difference between a report built with confidence and one assembled from memory.
These are not hypothetical questions. They separate publishers who grow from publishers who plateau.
Find out which gaps apply to your businessA multi-brand retail media publisher with 31,000+ subscribers, a daily news site, and multiple newsletters. Here is what the first intelligence report revealed.
Publishing more did not reliably grow traffic. Article volume explained less than 20% of weekly traffic variation.
One week with 13 fewer articles generated 2.4x more traffic than the following week.
Top 10% of articles generated 51.8% of all traffic. The bottom 50% generated 10.4%.
Two categories averaged 5,600 to 5,900 page views per article but were barely covered.
8,300 C-Suite readers at 46.2% open rate. The higher the seniority, the higher the engagement.
5,100 Tech/Data subscribers at 46.2% open rate. A premium audience the commercial team didn't know they had.
Readers at major retailers were the most engaged, reading about their competitors.
62% of the database had no job title recorded. The commercial team was pitching sponsors blind.
| Before | After |
|---|---|
| 44,000 contacts, couldn't tell subscribers from sponsors from competitors | 108,000+ contacts unified, segmented, and commercially usable |
| 4 years of event data on individual laptops | 156 events backfilled to CRM: 5,000+ contacts, 101 sponsor companies |
| Five system logins to build one sponsor report | Live dashboard and 6 automated workflows running daily |
| Editors needed platform access and training to send newsletters | One form. Editors write, the system builds and sends |
| No deal tracking between CRM, invoicing, and ad ops | Every deal linked across all systems with one ID |
Timeline: weeks, not months.
"I relied heavily on Brice's audience insight and his ability to break down complex data and technology in a way that was easy to understand and immediately useful."
— James Strachan, Editor, The Analytical Scientist
A pharma trade publisher has titles covering bioprocessing, cell & gene therapy, and drug delivery. The content team publishes heavily on bioprocessing and cell & gene. Strong editorial interest. The audience is therefore bioprocessing and cell & gene professionals. But sponsors are paying for drug delivery audience. The sales team can't sell what sponsors want because the content built the wrong audience. Nobody sees this because content metrics, audience data, and sponsor requirements live in three different systems.
Every report delivers 5 core findings so editorial, commercial, and marketing each know what to do:
Which categories and topics drive commercial results vs. dead space. Where to publish more, where to stop.
The pattern behind your top performers. What your best articles have in common, and a formula your team can use to spot the next one.
Seniority, function, company, engagement by segment. The audience your commercial team doesn't know they have.
The commercial story your sales team doesn't have yet. With data, not media pack claims. The proof they need in renewal conversations.
Prioritised actions for each team, ranked by impact. What to fix first, what can wait, what to stop doing. Plus where to focus audience growth based on who actually engages.
You probably already know your CRM is messy. The report doesn't tell you that. It tells you what it's costing you, which contacts are commercially valuable, and what to fix first.
Share your details to see an anonymised report →I get access to your internal data (CRM, email platform, event systems, ad server) and deliver a board-ready intelligence report with findings and prioritised recommendations. This is the full version of what you see in the case study above.
From £2,500 per title, depending on platforms & data. Delivered in 2 weeks.
Book a call to discuss8-12 weeks depending on data state. Fix what the report found. I connect your systems, unify your data, build the reporting and automations your commercial team needs. Built, proven, and handed back.
Long-term, month-to-month. I become part of the team and change how your business uses data:
I built a tool where editors fill in a form and the newsletter builds and sends itself. No platform login, no training, no dependency on marketing.
Standalone, no report needed. I deliver qualified leads to your sponsors. You set the criteria, I deliver the leads, you mark them up. 6,500+ leads delivered. £500K+ sponsor revenue generated.
Any option can lead to any other. There is no required sequence.
Book a call and I'll tell you which fits30 minutes. I'll ask about your biggest data frustration and walk you through a real intelligence report. I'll tell you which option fits your situation and what it would cost. No pitch deck. No follow-up sequence. If it's not a fit, I'll say so.
I'm Brice. For 12 years I was the person everyone turned to when they needed to know something about the data. Tasked to build the audience intelligence, analyse the content results, and answer the questions nobody else could. I sat in senior management meetings where the same problems surfaced every quarter: the CRM nobody trusts, the email list nobody can segment, the sponsor report that takes three people and two days to build. I watched good publishers work harder than ever while the numbers stayed flat.
12 years inside B2B publishing and digital operations. Six at Texere Publishing, where I managed a 200,000+ contact database across four brands, five newsletters, and six annual events. I built the commercial infrastructure that supported a portfolio acquisition by BroadcastMed: seven-person team, six newsletters, £800,000+ in lead-generation revenue.
Agamemnon Bros. I run client work and strategy. My co-founder handles technical builds and system integrations. You work with me directly on every engagement. We work with 2 to 3 publishers at a time. If we're at capacity, I'll tell you.
Salesforce Marketing Cloud Certified | 6 years at Texere Publishing | Supported BroadcastMed Acquisition
Connect on LinkedIn →Share your details and I'll send you an anonymised intelligence report so you can see exactly what the deliverable looks like before committing to anything.
See an anonymised reportI'll look at your publicly visible data and tell you which of the five revenue gaps apply to your business. Free. Takes me a day. Yours whether we work together or not.
Show me my gaps30 minutes. I'll walk you through a real intelligence report, tell you which option fits, and give you the cost. No surprises.
Book a callGuarantee: If the report doesn't surface anything you didn't already know, I'll refund half the fee. The other half covers the time inside your data, which is yours to keep either way.
Or email me directly: brice@agamemnon.biz
I don't recommend tools from the outside. I work inside your existing systems: HubSpot, Salesforce, Mailchimp, Beehiiv, Marketo, whatever you already use. I build the connections, clean the data, and create the reporting. Your team's daily workflow doesn't change.
Intelligence reports start from £2,500 per title, depending on the number of platforms and data available. I'll tell you the exact number on our first call, before you commit to anything.
Yes. The intelligence report stands on its own. You get findings you can act on. If it points to bigger infrastructure work, we talk about it. No obligation.
No. Everything I build runs alongside your existing systems. Your team's daily workflow doesn't change.
The systems keep running. Automations, dashboards, and reporting carry on without me. Everything built stays yours.
Read-only access to your main tools: CRM, email platform, analytics. Plus 45 minutes a week with someone who knows how things work internally. That's it.
I'm UK-based but work with publishers internationally. I'm relocating to Toronto in mid-2026, so North American publishers are a natural fit too.