Your Audience Is There. Your Sponsors Are There. The Infrastructure Between Them Is Where the Revenue Leaks

You bought a CRM. Maybe you're even paying for a dozen licences. But half your team still runs on Outlook and spreadsheets. The fields don't make sense, nobody was taught how to use it properly, so they gave up. The data went back to living in spreadsheets on individual laptops.

Your email list is the most valuable asset your business owns. And it's decaying. Contacts change jobs. Email addresses bounce. Half your list is silent and the other half might be damaging your sender reputation. You've got tens of thousands of contacts and you still can't answer a basic question like "how many CFOs do we have?" without checking three systems and guessing.

Meanwhile, your finance team can't reconcile what's been booked against what. There's no shared reference number that follows a deal from sales through to invoicing, delivery, and reporting. Your team spends 30 to 50 hours a month on reporting and data reconciliation - entire working weeks spent pulling numbers from three systems and hoping they match, instead of running campaigns or building sponsor relationships.

And then a sponsor tells you they probably won't come back next year. That's a relationship you built over years disappearing in a single conversation. When they tell a peer at a conference that your delivery didn't work, you don't hear it. You just notice the next pitch is harder.

You've got 50,000 contacts. But you can't tell me how many are competitors, how many are event attendees, how many are active sponsors, and how many are senior decision-makers in your target verticals. Until you can answer those questions, your commercial team is guessing - who to target, what to pitch, and what proof to show sponsors.

I fix that. I segment the database so every contact has a role. I populate the fields that make those segments usable. I connect the systems so the CRM, the email platform, the event data, and the invoicing all share the same identifiers. And I build the dashboards and automations that keep it running without your team having to think about it.

I've spent 12 years inside B2B publishing operations doing exactly this. I've been the person reconciling the spreadsheets at 9pm because the systems didn't connect. I've sat in the renewal meetings where the proof wasn't strong enough. I've watched good businesses lose sponsors not because the audience wasn't there, but because nobody could prove it.

I'm Brice. I've spent 12 years inside B2B publishing and digital operations - six of those at Texere Publishing, where I managed a 200,000+ contact database across four brands, five newsletters, and six annual events.

I've been the person opening the CRM to find 0% of the fields populated. I've sat in the meeting where finance says they can't reconcile invoices because nothing has a shared reference number. I've watched a team buy a CRM, fail to adopt it, and go back to spreadsheets - not because the tool was wrong, but because nobody configured it for how the team actually works.

At Texere, I built the commercial infrastructure that supported a portfolio acquisition by BroadcastMed - managing a seven-person operations team, launching six newsletters, and delivering £800,000+ in lead-generation revenue. I designed the CRM architecture, built the automations that kept data flowing between systems overnight, and created the reporting that went in front of sponsors when they were deciding whether to stay.

I started Agamemnon because the same problem kept showing up at every publisher I worked with: the audience is there, the sponsors are there, and the operational infrastructure between them is held together with manual steps and one person who knows where everything lives. The revenue leak is never in the product. It's always in the systems behind the handoff.

I fix those systems now.