In the Archive to Revenue Sprint, we build 1 sponsor-ready lead funnel live in your stack, plus a Money Theme map your sales team can sell. Without publishing more or adding headcount.
Best fit: B2B publishers with £200k+ annual sponsor revenue and at least a year of content.
Prefer a quick estimate? Use the revenue leakage calculator.
Most publishers treat content as disposable news. Sponsors pay for outcomes, not volume. The Sprint shows you which topics pay, then ships the funnels to sell them.
Find Money Themes tied to sponsor demand, not the news cycle
Build 1 funnel live + 1 Money Theme mapped for your next build
Package it for sales with a sponsor one-pager and reporting spec
The Archive to Revenue Sprint ships sponsor-ready assets you can sell repeatedly, without adding work for your team.
A focused build sprint that turns your existing archive into 1 sponsor-ready funnel (live) plus a second Money Theme mapped and documented.
Apply for the SprintPlug your new funnels into a lead supply partner to guarantee delivery when owned channels under-deliver.
See how it worksFix inbox reach and make your list sellable. We audit deliverability and data quality, then tell you exactly what's broken and what to fix first.
Apply for the AuditInstall AI workflows for content ops, commercial delivery, and company-wide knowledge. Automate repetitive tasks, speed up fulfillment, and compound institutional knowledge without hiring.
See the full installI help B2B publishers monetise their archives and improve sponsor fulfillment through repeatable systems, not more content.
Responsible for Texere's digital strategy before its acquisition.
Connect on LinkedInFind clear answers to the most common questions about our services, and results. We're here to make things simple, efficient, and beneficial for your business.
For: B2B publishers with at least a year of content, existing sponsor relationships, and a team that's at capacity. You know there's more revenue in your archive — you just don't have time to extract it.
Not for: Publishers without sponsors yet, or anyone expecting us to build a media business from zero. We can work with consumer media, but results vary.
A Money Theme Map identifying 5 commercial themes from your archive. One sponsor-ready funnel built live in your stack, plus a second theme mapped and documented for your next build.
30 days. We need access to your Google Analytics, your content archive, and one 60-minute kickoff call. After that, we do the work — you review and approve.
Whatever you already use — HubSpot, Marketo, Mailchimp, Salesforce, Google Analytics. We're not selling software. We help you make the most of your stack.
A lead is a name, email, job title, and company — someone your sponsors can actually sell to. Reporting is a simple shared tracker showing leads captured, source funnel, and sponsor-readiness.
Full refund. No questions.
You can run the funnels yourself, or we can plug them into our Syndicated Lead Engine to guarantee lead delivery to sponsors. No upfront cost — you only pay on delivery at an agreed CPL rate.
Apply for the Sprint. We'll confirm fit in 15 minutes and send the sprint plan.
Apply for the Sprint →