You already have the audience. But if your emails aren't reliably hitting the inbox, and your records are missing job titles and industries, you don't have sellable inventory.
We run a forensic audit of deliverability and subscriber data quality. Then we tell you exactly what's broken, what it's costing you, and what to fix first.
It's simpler than you think. Most of the answers are already in your data.
See what you get in 10 daysThis is not copywriting. Not content strategy. Not "send more emails."
This is infrastructure and data. The quiet stuff that makes sponsors want to stay.
Established B2B publishers who are content rich but system poor.
If you don't have £200K+ annual sponsor revenue or a real archive, you're not a fit. That's okay. It just means this isn't the right service for you yet.
You treat email as your most valuable asset. It probably is. But two things are quietly costing you money.
Your mail says "delivered." But a chunk lands in junk or promotions because of authentication gaps, reputation decay, or list hygiene issues.
You're paying to talk to people who never hear you.
Sarah wants to sell "Finance leaders in manufacturing." You look at your database and realise thousands of contacts have missing job titles, industries, and seniority.
You can't sell what you can't define. But you can fix it faster than you think.
We look at two things: the pipes and the payload.
We check the technical wall between you and the inbox:
What you get: A clear risk status, plus the exact actions to fix it.
We check whether your audience data is actually sellable:
What you get: Monetisable audience vs ghost audience, with precise counts.
Most publishers are surprised by how much good data they already have. We just make it visible.
The specific issues suppressing inbox reach, with priority fixes.
A breakdown of list quality and segmentation readiness.
A cost-benefit view of what enrichment adds in sellable inventory.
Exactly what to fix first, and what to ignore for now.
If you want us to implement the fixes, we can scope a separate cleanup sprint after the audit. But most teams can handle the first round themselves.
We confirm goals, systems, and access. No long workshops. No endless stakeholder meetings.
We run the deliverability checks and the data scan. You keep working.
You get the report plus a walkthrough, and a 30-day action plan you can actually follow.
That's it. We do the rest.
Do you need to interview our Editor in Chief?
No. This is technical and data-driven. We don't critique editorial. Editors can stay focused on what they do best.
Will you fix the issues for us?
This audit identifies the leaks and the ROI of fixing them. Implementation is a separate project, scoped after the findings. Most teams start fixing things themselves within a week of getting the report.
Is this GDPR compliant?
Yes. For the data scan we can use anonymised exports or metadata-only checks. We don't need personal contact details to measure fill rates and segmentation readiness.
Will this improve open rates?
If deliverability or hygiene issues are suppressing rates, fixing them lifts performance. The audit shows you what's actually happening, not what you hope is happening. That clarity is usually a relief.
Your list isn't broken. It's just not visible to the people buying it.
Stop guessing. Prove inbox reach. Turn your list into sellable inventory.
We accept a limited number of audits per month to keep turnaround at 10 business days.