The Make-Good Prevention System

Keep Your Sponsor Revenue Safe Protect Your Profits and Reputation

Stop missing leads goals. Generate extra leads by syndicating your content, and pay only on delivery.

✓
Pay for results, no upfront fees.
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100% GDPR & PECR compliant.
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Agreed CPL before the start of the campaign. No surprises.
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The "Make-Good" Case Study

Context: B2B publishers promised leads to their clients. They were short by 1,500 leads.

The Fix: We activated the Syndicated Lead Engine to fill the gap.

The Reality (Verified Report):

We do not claim a magic "0% rejection rate." We claim a 100% Correction Rate.

Metric Result Notes
Leads Ordered 1,647 Target Volume
Average Time to Complete 23 Days Delivered on Schedule
Rejected by Client 22 (Reasons: "Left Company", "Bad Number")
Leads Replaced 22 Replaced FOC
Final Billable 1,647 100% Fulfillment

[Reference available under NDA upon request]

The "Delivery Gap"

You promised your sponsors 1,000 leads. Your internal audience only generated 650.

You now face the "Publisher's Dilemma":

1.

Refund the difference (destroying your margin).

2.

Run "Make-Goods" (giving away next month's ad inventory for free).

3.

Buy a cheap list (and risk a compliance incident).

We fill the gap.

We run your content through dedicated syndication partners and deliver the leads you're missing. Same assets, same campaign specs, paid on delivery. You keep the relationship and the renewal.

The "100% Billable" Commercial Model

We do not charge retainers or setup fees. You do not pay a penny until we deliver compliant leads.

The Agreement Protocol:

We agree on a fixed contract for:

  • [ ] The Gap: (e.g., "We need 500 leads").
  • [ ] The Filters: Geo, Job Function, Industry.
  • [ ] The Asset: The PDF we will use.
  • [ ] Rejection Criteria: Exactly what constitutes a "bad" lead.

Rejection Policy:

Rejections must match the pre-agreed objective criteria (e.g., "Wrong Geo"). Subjective rejections (e.g., "I don't like this company") are reviewed case-by-case.

What You Get

Format

Secure CSV. Direct API optional.

Data Fields

To be confirmed based on the form indication. Standard fields: First Name, Last Name, Email, Company, Job Title.

Reporting

Weekly report once campaign is live.

Common Questions:

Will the sponsor know?

You decide. Many publishers white-label this service; others disclose it as a "Partner Network."

What if my asset is weak?

We offer Archive-to-Revenue Sprints to build your asset.

Is This A Fit For You?

  • [ ] You have a gap: You have sold campaigns that are currently under-delivering.
  • [ ] You have an asset: You have a whitepaper, webinar, or ebook ready to use.
  • [ ] You want more revenue: You are not making enough money from your current products.
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Book a 15-Minute Fit Call