AI Media Ops

On-time sponsor delivery and instant answers. By unifying your stack and installing three intelligence layers. Without replacing your tools or adding headcount

Your CRM, ESP, webinar platform, and CMS don't agree. That forces manual list pulls, stale segments, and sponsor reports built in spreadsheets. Your team is the integration layer. That's exhausting.

We install a delivery control system first, then a unified data layer that removes silos, then three brains on top of your own data. Ops, sales, and editorial can ask questions and get answers in seconds. Every answer links back to the source.

The answers are already in your data. We just make them usable.

Apply for the Install
Start with the Audience Revenue Audit
✓ Sponsor delivery control room with pacing, QA, and proof packs
✓ Unified middle layer connecting CRM, ESP, webinar, CMS
✓ Three brains (Origins, Editorial, Sales) built on your data, not generic AI

This Starts With The Audience Revenue Audit

We do not install this blind

We only install AI Media Ops after the Audience Revenue Audit. The audit prevents expensive guesswork and gives you a fixed scope plan.

The Audit delivers in 10 business days:

If you haven't done the Audit yet, that's okay. It's where everyone starts.

Book the Audience Revenue Audit

"This is not..."

This is not another AI tool to learn. Not a platform migration. Not generic chatbot advice.

This is your own data, connected and made usable. The answers are already in your systems. We just surface them.

Who we work with

Established B2B publishers who are content rich but system poor.

If you don't have £200K+ annual sponsor revenue or a 3-year archive, you're not a fit yet. That's okay. Start with the Audit and build from there.

Fit Check

This is for you if:

  • ✓ You do £200K+ in sponsor revenue
  • ✓ You run recurring sponsor campaigns, webinars, and lead packages
  • ✓ Delivery and reporting are stressful and manual
  • ✓ Segments drift, data is siloed, one person leaving breaks the process
  • ✓ Your team is at capacity and cannot scale volume safely

Not for:

  • ✗ Early-stage publishers without volume and archive
  • ✗ Teams asking for a new tool before fixing data and delivery
  • ✗ "We need more traffic" projects
  • ✗ Platform migrations

Three quiet problems that cost you money

1) Ops holds everything together manually

Lists get pulled, cleaned, re-imported. Webinar activity doesn't attach cleanly to contacts. Segment drift creates delivery risk. One person going on holiday and the whole thing wobbles.

2) Sales reinvents every pitch

No fast way to see what sponsors bought, what worked, what inventory exists, or what can actually be delivered. Every proposal starts from scratch.

3) Editorial works blind

Editors can't quickly see what content drove leads, what sponsors keep buying, or what themes build sellable inventory. They write based on instinct and the news cycle.

Your tools aren't broken. They're just disconnected. Your team pays the tax every day. But it doesn't have to stay that way.

The Full Build. Installed in the right order.

We build the delivery layer first (that's what stops the firefighting), then the data spine, then the brains.

Part 1: Campaign Delivery Brain (Sponsor Delivery OS)

This is the wedge, because it stops the panic.

What it does:

  • - Campaign pacing vs target: leads, registrations, attendance, clicks
  • - Delivery batches and QA trail: accepted, rejected, reason codes
  • - Sponsor proof packs: weekly snapshots and end-of-campaign reports
  • - Risk flags: underpacing, missing sends, missing assets, missing data

What you get: On-time, in-spec lead delivery with sponsor proof built in. No more spreadsheets. No more last-minute scrambles.

Part 2: Unified Middle Layer (Remove the silos)

We connect your existing tools so they behave like one system.

What it connects:

  • - CRM to ESP segment sync (no more drift)
  • - Webinar registrations and attendance attached to contacts
  • - Content engagement signals tied to segments and outcomes
  • - Standard definitions so reporting is consistent across campaigns

What you get: Data flows on its own. Humans stop being the integration layer.

Part 3: Three Brains (Intelligence on your data)

Once the spine is stable, we add intelligence. Every answer links back to the source. No invented numbers. No guessing.

The Three Brains

1) Origins Brain: Audience and performance intelligence

Understand what's working and where your inventory is strongest. Answers come with source links and supporting metrics.

Sample queries:

  • "Which three segments produced the highest lead acceptance rate in the last 90 days, and which campaigns drove it?"
  • "What topics have declining performance over the last 8 weeks, and what changed: deliverability, audience fatigue, or offer mismatch?"

What you get: Prioritise what converts and renews instead of guessing.

2) Editorial Brain: Archive intelligence tied to money themes

Your archive becomes searchable by segment, topic, and outcome. Editors get instant answers without digging through the CMS.

Sample queries:

  • "What have we already published on supply chain visibility in the last 18 months, and which pieces drove webinar registrations or leads?"
  • "If we need 300 Finance Leader leads in 30 days, what content themes and formats historically performed best for that audience?"

What you get: Editorial stays free. But content creation becomes revenue-aware. Most editors find this a relief, not a constraint.

3) Sales Brain: Sponsor history and what buyers actually purchased

Sales can start every pitch from proof, not memory. Proposals get faster and more accurate.

Sample queries:

  • "Which sponsors have previously bought campaigns on topic X, what did they buy, and what outcomes did we deliver?"
  • "Build a sponsor proposal for [Sponsor Name] targeting 250 leads. Include the best-performing segment, recommended channels, and proof from similar campaigns."

What you get: Faster proposals, higher confidence, easier renewals.

What you receive

1. Sponsor Delivery Control Room

Campaign status, pacing, channel performance, and risks. All in one place.

2. Lead Delivery Batching and QA Log

Auditable delivery trail. Acceptance rate, rejects, reason codes.

3. Sponsor Proof Packs

Weekly snapshots plus end-of-campaign reports generated from real metrics.

4. Unified Data Spine

Canonical fields, identity rules, consent, source, enrichment state. Enforced across tools.

5. Three Brains

Origins, Editorial, Sales. Answers grounded in your data with citations back to source records.

6. SOPs and Handover

Your team can run it without you. No dependency by design.

Reliability and Governance

This isn't "a few automations." It's a monitored system.

  • - Monitoring and alerts for sync failures
  • - Retry logic and audit logs
  • - Data validation rules (no garbage-in pipelines)
  • - Permissioned access by role: ops, sales, editorial
  • - Answers grounded in sources with citations and links (no invented numbers)

How It Works

1

Phase 1: Blueprint (Weeks 1 to 2)

Built from Audit outputs. Field map, identity rules, segments, events, reporting definitions, backlog.

Deliverable: Signed-off implementation blueprint and scope.

2

Phase 2: Delivery OS and Middle Layer (Weeks 3 to 6)

Integrations, segment sync, webinar sync, delivery batching, QA log, pacing, dashboards.

Deliverable: Working delivery system in production with monitoring.

3

Phase 3: Three Brains (Weeks 7 to 10)

Ingest archive and sponsor history. Build indices. Define question sets. Wire into workflows. Add citations.

Deliverable: Origins, Editorial, and Sales brains live with source-grounded answers.

4

Phase 4: Launch and Handover (Weeks 11 to 12)

Training, SOPs, stabilisation, weekly health checks.

Deliverable: Your team runs it. We exit cleanly.

What We Need From You

You give access and approvals. We do the heavy lifting.

Frequently Asked Questions

Do we need to replace our tools?

No. We connect your existing stack. No migrations.

Is this just automation?

No. Automation without a data model creates more mess. The middle layer plus QA trail is what makes it work.

Will this disrupt editorial?

No. We don't tell editors what to write. We give them better answers about what worked and what builds sellable inventory. They still decide angles and stories. Most find it helpful.

Can the AI make up metrics?

No. Answers are grounded in your connected sources with citations and links.

What happens after 12 weeks?

You own the system and SOPs. Support is optional. The goal is handover, not dependency.

The answers are already in your data. You just can't ask for them yet.

Connect the stack. Install the brains. Get on-time delivery, sponsor proof, and instant answers across editorial and sales.

Apply for AI Media Ops

We take a limited number of installs per quarter to protect quality.

Start with the Audience Revenue Audit